eXclusive SEO

500% more 1st page positions than the competition!

The absolute backbone of any strong online presence is advanced search engine optimization (SEO), and eXtéres is the clear dealer industry leader. eXtéres' proprietary SEO technology works on an ongoing, automated basis to constantly monitor complex algorithm changes at , to ensure our dealers' websites 'come up first' 24/7 when consumers are typing in over 1,200 combined brand and local market search phrases.

Unlike other SEO vendors eXtéres guarantees total market exclusivity: eXtéres will only work with one brand in a dealer's 10-city market area to make sure our clients dominate the first page of the search engines. eXtéres average client reports a jump from 14% first-page search placement rates, to 72% with eXtéres. This literally translates to 500% more 1st page positions than the competition!

That's why more dealers are declaring independence from expensive lead providers and are able to reduce pay-per-click campaigns. eXtéres organic search/SEO drives better quality leads and calls directly to their sites and stores. While most dealers were slashing marketing budgets in 2008, eXtéres saw a 300% increase in clients.

SAM™ shows you 24/7 how eXtéres SEO is working for you: presenting your search rankings at in an easy to understand format, so you'll know exactly how your dealership's performing...all the time.

The eXtéres advantage: eXteres Client 10 City Summary Report shows number of times this dealers website appears on the first page of on search phrases like: Mazda Bloomington MN, Mazda Service Minneapolis and Mazda Parts St. Paul. Out of a combined total of 1840 search phrases on Google this typical eXteres client places on the 1st page, organically, 1457 times! The average non- eXtéres client would place on the 1st page of the same phrases only 258 times!

Competitor Trak

SAM™ tracks three of your fiercest same-brand competitors' 1st page performance on , so you can view their exact placement at the search engines. In one easy-to-read graph, you'll have constant access to how you stack up against the competition, or, if you're using eXtéres SEO, "How THEY stack up AGAINST you!"

Supply SAM™ with your key competitors, and we'll provide a free, initial report reviewing how all of you are performing online.

eXtéres Advantage: This Competitor Trak Graph depicts an actual eXteres client' s placement on compared to their local competition. Note that the eXtéres client averages 76% 1st page placement while their three biggest competitors are averaging below 17%. This eXtéres client is found by on line consumers more than 450% more often than all of their local competition.

Online Reputation Management

Review & Directory Set Up: 76% of online consumers turn to review sites and consumer opinion to help make their buying decision.

SAM™ will set your Dealership up on numerous Review sites like Google Local and Insider Pages. New listings will be added and old listings will be corrected to optimize for major searches bringing you more sales, service and parts calls. These Review Sites drive positive word-of-mouth--resulting in a strong on line reputation in your community and surrounding communities.

Setting up your dealership properly at the major directories and review sites is extraordinarily time-consuming and confusing. With roughly 4 in 5 of your customers turning to directories and review sites in their buying decision, being properly and powerfully represented there is an absolute must. Review Site and Directory Dealer Case Study

Review Alert

SAM™ is the first industry tool that allows you to easily manage your total online reputation at consumer review and dealer-rating sites from a single, easy-to-use dashboard. Every day SAM™ delivers, to your back office, the actual reviews from sites like Google Local , Yahoo Local and Edmunds.com. You will see how many 'stars' you earned from your customers with additional monthly reports on all new reviews gathered and average rating performance. SAM™ lets you easily manage bad reviews that require action, and in conjunction with exclusive SAM™ training, you'll be provided with all the tools and processes to generate hundreds of happy customer reviews across the Web, which will have a huge impact on your incoming calls and leads.

From your eXtéres back office you will see the rating for each review, be able to view it and take action if necessary. eXteres puts the knowledge at your fingertips to allow you to do what you do best: Sell vehicles!

You and your executive staff will receive an email notification every time a new review is submitted to a major Review Site.

Piracy Alert

Most dealers aren't even aware of online piracy, the practice of hijacking your online inventory and trademarked name without your permission. SAM™ delivers all online usages of your inventory and trademark into your back office tool, so you can review and sort them into 'acceptable' and 'unacceptable'. If someone is pirating your name or stealing your leads (and then trying to then sell them back to you!), you'll know it...SAM™ gives you the information to take back control.

This is an eXtéres client's back office view of an unacceptable use of Dick Hannah Honda's trade name. This website is misleading consumers to click on Dick Hannah Honda and then a pop up box appears with 'get a free quote'. If consumer submits for a free quote a lead is sold back this Honda Dealership!

Website Analytics

How many passwords do you have to remember? SAM places your web site analytics at your fingertips with easy push button reporting.

Dealers are sick of hearing about 'high ROI' from Internet marketing companies, with no real transparent reporting, and they're often forced to look in different locations to understand where their site and call traffic is coming from, or their customer's search habits. SAM™ reports where consumers are coming from. Are they coming from the search engines, links from third party lead providers, directories or do they know your web address? Website Analytics removes the guesswork and lets you know not only where they are coming from but what they do when they arrive!

Dealer Training: On Line Reputation Management

In addition to incredible technology that helps you manage all your online search assets, SAM™ delivers ongoing, expert training, by Merla Turner, whose internet teams sold between 120 – 180 units a month from the internet at a successful dealership in today's market. Merla will teach you how to increase your digital dealership's positive visibility across the entire Web. SAM™ customers are trained on how to generate positive online customer reviews, and how to implement a strategy that will generate 100's of positive reviews a year, leading DIRECTLY to increased & super-motivated sales and service calls. SAM™ training makes your dealership the pro-consumer choice they're willing to travel a long way to do business with!

Review Site & Directory Dealer Case Study: This is a Google search result from eXtéres Beta Test Dealer. Notice that all of the listings for Review Sites & Directories have positive Reviews. On more general searches these Review Sites can push competitors off the page entirely! Great Reviews create strong consumer opinion.