eXteresAUTO awards 2010

e X téresAUTO Dealer Case Studies


Dick Hannah Honda, Washington
After adopting advanced SEO and Online Reputation Management campaigns, Dick Hannah Honda jumped from a 18% first-page placement rate at major search engines to over 70%, generated 100 online reviews with an average 4.9 star rating, and began receiving over a high volume of sales & service calls a month from the Internet.  The combination of SEO with Online Reputation Management is delivering exceptional ROI at less than $2 per lead, vs. $25 per lead for third-party leads.  Read more to learn how their forward-thinking tactics have utterly transformed this dealership - and the real-world results they're seein
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The Power of 1st-Party Leads: The Impact of Advanced SEO plus Online Reputation Management (PDF format)


Tustin Auto Group, California

Tustin Auto Group reports that phone leads have skyrocketed 350-plus percent--Internet sales are up 100 percent--first-page placement saturation at the big search engines has jumped from 1% to 69%--and the dealership's gone from the #3 GM dealer in their district to #1....and all because of e XtéresAUTO. No wonder Dealer Principal Mark Parkinson's saying.... 'eXtéres is a dealer's dream... it seems too good to be true...but it is true...'
View Outstanding Results: Tustin Automotive Group (PDF format)


Community Honda, Illinois

Community Honda's General Manager, Joe Vanerio, reports that his dealership competes directly with five other Honda dealerships (and even more in his extended DMA). With many of his competitors getting aggressive with SEO recently, he decided to sign on with e XtéresAUTO: not only to significantly boost his search placement performance in his brutally competitive Chicago market--but to drive more calls, leads and sales directly from his own website, rather than paying for expensive lead providers or pay-per-click campaigns.

View Competitive Market Results: Community Honda (PDF format)


Trends Research: SEO Marketing

Organic Search is the #1 most used source consumers use to loacte dealers- trumping traditional media like Yellow Pages, TV and Newspapers. (Yahoo/Cobalt Study 2008) Find out why SEO is a Dealer's Best Recession Investment.
Be Recession Proof: Industry Overview (PDF Format)



For more information on these case studies or any other information please contact Betsy Isroelit at RBI: (323) 258-4338




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