SAM

Some people have a calling, but SAM™ was literally born to do Search Asset Management.  SAM™ brings to eXtéres her unique abilities in the area of all things relating to a Dealer Client's Search Assets and works happily 24/7 365 days a year.

SAM™ is quite simply, the perfect employee and eXtéresAUTO would be lost without her.
Richard Winch, CEO eXtéres Corporation

Richard Winch is CEO and co-founder of eXtéres Corporation, the leading provider of advanced SEO technology and Search Asset Management solutions. With over 15 years of marketing experience, he is recognized as an authority on using organic search marketing to drive sales at a fraction of the cost of traditional marketing and Internet referral programs.

A successful entrepreneur, Winch launched eXtéres in 2006 with the goal of identifying business sectors where customized search marketing technology would be beneficial. Under his direction, the company developed search marketing solutions and the breakthrough Search Asset Management (SAM™) technology that gives users complete control over all aspects of their online presence. In 2009 eXtéres introduced its first dedicated technology channel, eXtéresAUTO which serves clients across the U.S.

Peter Winch, CTO eXtéres Corporation

A 25-year veteran of the software development industry, Peter Winch is the technical architect behind eXtéres. His revolutionary Search Asset Management (SAM™) platform provides clients with sustainable, organic first page placement on major search engines such as Google and Yahoo. SAM™ also features the breakthrough Online Reputation Management System (ORMS), which is the only technology offering a single application to manage online review and directory websites.

Prior to co-founding eXtéres, Winch held positions at Schulze Manufacturing, working with clients such as CISCO and Sun Microsystems, and the San Francisco Examiner. He holds certifications in software development and computer forensics and has extensive experience in software languages ranging from C/C++, Assembler, PHP, Perl, Javascript and Java.

Bernie Mock, Regional Sales Manager

Bernie joins the eXtéresAUTO team as a seasoned automotive professional with over 30 years automotive experience in every phase of dealership sales and management.  He has won numerous awards in both sales and management from multiple organizations.  For over 15 years he consulted for Half-A-Car/Reynolds Consulting Services, training high result BDC processes, and for Assurant Solutions as one of their National Trainers. 

He and his wife Sherry enjoy living in the Tampa Bay, FL area with their family.

Contact Bernie: b.mock@exteres.com

Cheryl Brown, Regional Sales Manager


Cheryl Brown comes to eXtéresAUTO with over 14 years of hands-on dealership experience.  She was an award winning employee for Ford and Toyota dealerships in a variety of positions; sales, Internet Manager and Director of Business Development.   Most recently Cheryl was a Regional Consultant & Trainer for IZMO, helping dealerships increase their internet business and accessory sales - doubling and tripling per copy averages.

Cheryl resides in Charlotte, NC and enjoys spending time with her family and Emma, her miniature Australian Sheppard.

Contact Cheryl: c.brown@exteres.com