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eXteresAUTO and CallSource Announce Partnership
San Francisco, CA -- February 5, 2011 -- eXteresAUTO, the total "Search Asset Management" (SAM™) provider for auto dealerships, and CallSource, the industry leader in call tracking, today announced a partnership to provide eXteresAUTO clients with objective, robust and actionable data on phone leads they're generating directly from search engines and online review sites/directories.
CallSource tracking and analytics will now be included with each eXteresAUTO SEO and Online Reputation Management subscription. Now, dealer clients will be able to view all their search- and review-driven calls (i.e., reporting on call volume/traffic, etc.); access detailed data behind each call (callers' phone numbers, addresses, zip codes, etc.); listen to calls via recorded audio files; and access tools to help the sales and service departments take action on these valuable leads.
Combined with eXteresAUTO's rich website analytics, dealerships will now have a 360-degree view of the phone and website traffic they're driving directly from Google, Yahoo!, Bing and review sites/directories.
"We're thrilled to partner with CallSource, the most respected, innovative call-tracking provider. Search engine and online review/social media site usage is exploding. And our dealers, with their powerful search and review presence, are driving hundreds of calls a month from these sources - but fully understanding the business generation has remained too anecdotal," noted eXteresAUTO CEO, Richard Winch. "Our dealers now have the hard data to measure the extraordinary ROI of SEO and Reputation Management, bringing the same transparency and tangibility to high-volume, high-closing first-party leads that they've typically received from third-party sources."
"It's crucial for dealerships to have objective, actionable data on their search- and review-driven phone leads," noted Pogo Parr, V.P., Automotive, for CallSource. "And given the new Google Places local search layout - where businesses' online reviews have intense visibility, and searchers are grabbing phone numbers from Place Pages rather than dealer sites - the need for call tracking is even more profound."
eXteresAUTO's "Search Asset Management" (SAM™) combines the first, and consistently highest-rated, SEO and Reputation Management dealership solutions. Every eXteresAUTO solution is designed to help auto retailers establish the most powerful, positive presence across the search engines and online review/social media sites. The company just received the 2010 DrivingSales Dealer Satisfaction Award for "Highest Rated" SEO, and also ranks #1 for Reputation Management at DrivingSales.com.
CallSource solutions (integrating call tracking and recording, business analytics, lead scoring and management, telephone performance analysis and training, etc.) ensure every phone lead is tracked, every call recorded and every opportunity is followed up on - helping dealerships make informed decisions about their advertising's ROI. The company manages nearly 2,000,000 toll-free and local tracking numbers for more than 300,000 businesses throughout the US and Canada. CallSource just received the 2010 DrivingSales Dealer Satisfaction Award for "Highest Rated" Call Management solution.
About eXteresAUTO: eXteresAUTO is the leading "Search Asset Management" provider for the automotive industry. Its proprietary SAM™ technology integrates advanced SEO, Online Reputation Management, and more. AutoSuccess named eXteresAUTO one of the "Top Ten Companies to Watch in 2010," and the company's SEO has ranked #1 in dealer satisfaction in the DrivingSales Vendor Ratings program for 2009 and 2010. Founded in 2006 by Richard Winch and Graham Winch, leaders in online marketing technologies, the company is headquartered in Riverside, CA.
About CallSource: Celebrating its 20th year, CallSource invented call tracking in 1994. Millions of development dollars later, the CallSource Results System not only tracks the source of every telephone call, but also filters prospects from non-prospects, providing the industry's only accurate telephone closing ratio and cost-per-lead information. Its recently expanded service, DealSaver, reviews every call to the dealership and promptly notifies management each time there is an opportunity to save a deal. Business Analytics and Sales Training round out the Results System. CallSource services benefit thousands of dealers throughout North America, and the company is headquartered in Westlake Village, CA.
For more information about eXteresAUTO's award-winning solutions, contact: Beth McGroarty @ beth@rbicom.com or 213-300-0107.
