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eXtéresAUTO Rolls Out Online Reputation Management as Standalone Solution for Dealerships
Dealer results: Hundreds of positive new reviews, generating 120 calls (on average) from reviews sites/directories a month
Los Angeles, CA -- November 18, 2009 -- eXtéresAUTO today announced that its breakthrough Online Reputation Management solution is now available to dealerships as a standalone program. Previously the technology was only available to subscribers to the company's complete 'Search Asset Management' (SAM™) program, which integrates advanced SEO, Online Reputation Management, Website Analytics, Piracy Protection, and more.
The move is designed to bring the leading, and only proven, Online Reputation Management dealer solution to more businesses nationwide - and help dealerships gain far greater control over, and capitalize on, the exploding world of online consumer reviews. Today roughly 3 in 4 car shoppers turns to online dealership reviews, with 1 in 5 changing their dealer selection based on what they read**. And roughly 40% of all local auto searches now specifically involve a dealership's name, which increasingly return review sites on the first page of search results.
eXtéresAUTO pioneered Online Reputation Management for the dealer industry in Spring 2009, and early-adopter dealerships are reporting powerful results. Dealers, on average, are generating hundreds of new reviews, with a much higher overall customer rating (rising from roughly 2.5/5 'stars' to 4.7/5). And the effect on incoming calls and leads underscores the unique power of positive online 'word of mouth': their improved review presence is leading directly to a high volume of review-generated calls (from under 10 calls/month on average before eXtéresAUTO, to 120/month today).
eXtéresAUTO's technology automates, and dramatically simplifies, what would take a dealership hundreds of hours of manpower.
Online Reputation Management Features:
* Delivers reviews (daily) from dozens of review sites/directories into the easy-to-use, back-office dashboard: reporting on where posted, how many 'stars' earned, etc. Additional monthly reports on total reviews gathered and average rating performance.
* Technology to manage negative reviews requiring action, and tools to generate hundreds of positive reviews for the sales and service departments - all across the Web.
* Alerts dealers to issues at 'Consumer Complaint' sites, providing the tools to respond or dispute.
* Alerts dealers each time their name, inventory or URL are being used online.
* Review & Directory Set-Up: Places a dealership's info everywhere their customers are searching, featuring numerous website links and content that drives positive word-of-mouth, web traffic and calls.
eXtéresAUTO's Online Reputation Management solution was one of seven new dealer products spotlighted at the recent 2009 DrivingSales Executive Summit 'Technology Showcase' - dedicated to 'products you don't want to miss.'
LEARN MORE: For media inquiries, or to access dealership case studies/results, contact Beth McGroary, 213.300.0107, beth@rbicom.com
Dealers wishing to receive a free analysis of their current Online Reputation, or to learn how eXtéresAUTO's solutions can benefit them, contact: Kim Orr at kim.orr@exteres.com or 866.806.6164.
For More Info: www.exteresauto.com
** Yahoo!/Cobalt Dealer E-Business Study
<< return to Press Release Archive
eXtéresAUTO Rolls Out Online Reputation Management as Standalone Solution for Dealerships
Dealer results: Hundreds of positive new reviews, generating 120 calls (on average) from reviews sites/directories a month
Los Angeles, CA -- November 18, 2009 -- eXtéresAUTO today announced that its breakthrough Online Reputation Management solution is now available to dealerships as a standalone program. Previously the technology was only available to subscribers to the company's complete 'Search Asset Management' (SAM™) program, which integrates advanced SEO, Online Reputation Management, Website Analytics, Piracy Protection, and more.
The move is designed to bring the leading, and only proven, Online Reputation Management dealer solution to more businesses nationwide - and help dealerships gain far greater control over, and capitalize on, the exploding world of online consumer reviews. Today roughly 3 in 4 car shoppers turns to online dealership reviews, with 1 in 5 changing their dealer selection based on what they read**. And roughly 40% of all local auto searches now specifically involve a dealership's name, which increasingly return review sites on the first page of search results.
eXtéresAUTO pioneered Online Reputation Management for the dealer industry in Spring 2009, and early-adopter dealerships are reporting powerful results. Dealers, on average, are generating hundreds of new reviews, with a much higher overall customer rating (rising from roughly 2.5/5 'stars' to 4.7/5). And the effect on incoming calls and leads underscores the unique power of positive online 'word of mouth': their improved review presence is leading directly to a high volume of review-generated calls (from under 10 calls/month on average before eXtéresAUTO, to 120/month today).
eXtéresAUTO's technology automates, and dramatically simplifies, what would take a dealership hundreds of hours of manpower.
Online Reputation Management Features:
* Delivers reviews (daily) from dozens of review sites/directories into the easy-to-use, back-office dashboard: reporting on where posted, how many 'stars' earned, etc. Additional monthly reports on total reviews gathered and average rating performance.
* Technology to manage negative reviews requiring action, and tools to generate hundreds of positive reviews for the sales and service departments - all across the Web.
* Alerts dealers to issues at 'Consumer Complaint' sites, providing the tools to respond or dispute.
* Alerts dealers each time their name, inventory or URL are being used online.
* Review & Directory Set-Up: Places a dealership's info everywhere their customers are searching, featuring numerous website links and content that drives positive word-of-mouth, web traffic and calls.
eXtéresAUTO's Online Reputation Management solution was one of seven new dealer products spotlighted at the recent 2009 DrivingSales Executive Summit 'Technology Showcase' - dedicated to 'products you don't want to miss.'
LEARN MORE: For media inquiries, or to access dealership case studies/results, contact Beth McGroary, 213.300.0107, beth@rbicom.com
Dealers wishing to receive a free analysis of their current Online Reputation, or to learn how eXtéresAUTO's solutions can benefit them, contact: Kim Orr at kim.orr@exteres.com or 866.806.6164.
For More Info: www.exteresauto.com
** Yahoo!/Cobalt Dealer E-Business Study
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