What is ‘Search Asset Management’ and how can SAM™ transform your dealership’s online performance?
What are your dealership’s ‘search assets’?
Your dealership’s SEARCH ASSETS are, in essence, your entire presence across the Web--whether that’s your organic search performance (your placement at the big search engines like Google)--your ‘online reputation’ on consumer review and dealer rating sites--your online inventory and trademarked dealership name—or your presence at online directories and review sites.
It’s an overwhelming fact that the vast majority of consumers now use SEARCH to select car dealerships: 84% of car buyers now turn to search engines in their shopping process—and search engines are the #1 most-used resource when people are researching and choosing dealers. So, today, if you’re not coming up first in sales and service searches at the Googles—or you have a negative ‘online reputation’ at the ever-exploding number of consumer review sites—you’re losing SERIOUS business to your competitors.
While it’s never been more critical for dealers to understand, manage, protect and promote all these search assets…the process has been simply too overwhelming, confusing and time-consuming…until now…
Introducing SAM™--The First Complete Search Asset Management Solution for Dealers
…Like Adding a Virtual Super-Employee to Your Dealership
eXtéresAUTOs’ SAM™ is a totally breakthrough solution for managing and promoting ALL of your search assets—ensuring a powerful, positive visibility for your dealership wherever your potential customers happen to be searching. It combines the power of the dealer industry’s most advanced, highest-performing, 100% territory-exclusive, SEO platform, with a HI-TECH, REVOLUTIONARY NEW BACKEND TOOL that allows you to view, understand, manage and promote all your search assets—from one easy-to-use dashboard, with just a few clicks of the mouse!
SAM™ Tackles What No Employee Ever Could…
The absolute backbone of any strong online presence is advanced search engine optimization (SEO), and eXtéresAUTO is the clear dealer industry leader. eXtéresAUTOs’ proprietary SEO technology works on an ongoing, automated basis to constantly monitor complex algorithm changes at Google, Yahoo! and MSN, to ensure our dealers’ websites ‘come up first’--24/7--when consumers are typing in over 1,200 combined brand and local market search phrases directly relevant to that dealership.
Unlike other SEO vendors eXtéresAUTO guarantees total exclusivity: we will only work with one of each brand in a 10-city market area, to make sure our dealers dominate the first pages at the search engines.
…eXtéresAUTO dealers are seeing incredible results: our average client reports a jump from 14% first-page search saturation rates to 72% with eXtéres- and a huge spike in click-through rates. How does this impact their business? Our dealers report an average 39% gain in incremental Internet-generated sales and service calls with eXtéres in 2008, and this in a historically abysmal year that saw new-vehicle sales plummet over 22%. Additionally, dealers on the program for two years reveal how aggressive, ongoing SEO has exponential business generation results, dramatically compounded over time: reporting a 75% increase in total calls in 2007, and another 29% jump in 2008 with eXtéresAUTO - for an overall 105% increase in Internet-generated calls with eXtéresAUTO to date.
That’s why more dealers are declaring independence from expensive lead providers and pay-per-click campaigns—and using eXtéresAUTO organic search/SEO to drive better quality leads and calls directly to their sites and stores. That’s why, while most dealers were slashing marketing budgets in 2008, eXtéresAUTO saw a 300% increase in clients.
The SAM™ backend tool shows you how eXtéresAUTO SEO is working for you: presenting your search rankings at Google, Yahoo! and MSN in an easy to understand format, so you’ll know exactly how your dealership’s performing…all the time.
Website Analytics: SAM™ Puts Your Website & Traffic Data in YOUR hands.
Dealers are sick of hearing about ‘high ROI’ from Internet marketing companies, with no real, transparent reporting--and they’re often forced to look in different locations to understand where their site and call traffic is coming from, or their customer’s search habits. SAM™ reports not only on where your customers are coming from (your URL, search engines or links), but how many there are, what pages they’re visiting at your site, and exactly what search phrases they’re using—on a monthly, weekly and daily basis.
Review Alert: SAM™ Helps Take Control of Online Reviews.
Three out of four car shoppers now read online dealership reviews written by other customers, and a significant percentage change their dealer selection based on what they read. Dealers know that this new world of customer reviews is impacting their business, but the process of gathering, managing and taking action is overwhelmingly time-consuming.
SAM™ is the first industry tool that allows you to easily manage your total online reputation at consumer review and dealer-rating sites from a single, easy-to-use dashboard.
Every day SAM™ delivers your dealership’s actual reviews from dozens of sites all across the Web, reporting on where they were posted, how many ‘stars’ you earned--with additional monthly reports on all new reviews gathered and average rating performance.
SAM™ lets you easily manage bad reviews that require action, and in conjunction with exclusive SAM™ training, you’ll be provided with all the tools and processes to generate hundreds of happy customer reviews across the Web, which will have a huge impact on your incoming calls and leads.
And talk about ‘lead quality’--wait until you get calls asking for your salespeople by name!
Competitor Trak: SAM™ Tracks Your Fiercest Competitors.
SAM™ tracks three of your fiercest same-brand competitors’performance on Google, Yahoo! and MSN, so you can view their exact placement at the search engines. In one easy-to-read graph, you’ll have constant access to how you stack up against the competition, or, if you’re using eXtéres SEO, “How THEY stack up AGAINST you!”
Supply SAM™ with your key competitors, and we’ll provide a free, initial report reviewing how all of you are performing online.
Review & Directory Set-Up: SAM™ Does the Work for You.
Setting up your dealership properly at the major directories and review sites is extraordinarily time-consuming and confusing. And yet, with roughly 4 in 5 of your customers turning to directories and review sites in their buying decision, being properly and powerfully represented there is an absolute must.
SAM™, once again, does it for you: working to place you everywhere consumers are searching for you, and featuring numerous website links and information that drives positive word-of-mouth--resulting in more web traffic, and more sales and service calls, for you.
Dealer Training: Online Reputation Management—and Much More.
In addition to incredible technology that helps you manage all your online search assets, SAM™ delivers ongoing, expert human training by a leading dealer consultant on how to increase your digital dealership’s positive visibility across the entire Web.
SAM™ clients are trained on how to generate positive online customer reviews--and implement a proven strategy that’s generating over 100’s of positive reviews, leading DIRECTLY to increased super-motivated sales and service calls for our dealers. SAM™ training makes your dealership the pro-consumer choice they’re willing to travel a long way to do business with!